[Bf-docboard] Search Engine Optimization: "Experts" Team + Basic todos

[mindrones]

Hi,

On 11/05/2011 06:01 PM, Brecht Van Lommel wrote:

> Regarding SEO, I think we're actually doing very well in terms of
> ranking, wiki links come up high in search results even without
> including blender in the search terms. The problem for me is mostly
> that the pages that come up are often links to old documentation.
>
>>From what I understand, ranking of a page is still mostly determined
> by websites linking to them. There are many websites linking to the
> old documentation, and on the one hand it's ok that they are permanent
> links to a particular version, but on the other hand this means that
> even now that the 2.5 release cycle is finished, the 2.4 documentation
> still ranks higher.
> 
> The only possible solutions I can think of would be to make Doc:Manual
> the 2.6 manual (brings its own set of issues), and to not let google
> index the 2.4 manual (would hurt overall ranking?). Hopefully there's
> another solution that I don't know of...

That's when the headache starts :)

The *brutal* solution is to COPY the content from Doc:Manual into new
pages Doc:2.4/Manual and  just move Doc:2.5/Manual into Doc:2.6/Manual
but that's a hell of a job and we have translations too.

Will think about it.



>> On Sat, Nov 5, 2011 at 10:10 AM, mindrones <mindrones at gmail.com> wrote:
>>> How to find the correct keywords for each manual page?
>>> These can be applied later using an extension
>>> This can be done manually or with some tool
>>> I have some ideas how to do this, but would be nice to discuss it.
> 
> Google does not use meta keywords at all, so may not be worth the effort?
> http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

You're right. Seems from here:

http://www.google.com/support/webmasters/bin/answer.py?answer=79812

that the only useful meta-tags for us are:

<meta name="description" content="A description of the page" />
<meta name="robots" content="..., ..." />

The only way to setup the description *per-page* would be to use an
extension, but as you say it might not be worth the effort.

The 'robots' one is instead in the todos, but first we need to (decide
how and then) isolate the old stuff in a 2.4/ section, after cleaning up.


Luca


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