[Bf-marketing] Corporate Identity (partnerships)

[Ton Roosendaal]

Hi,

Just to clarify this partnership issue a bit; at this moment there's  
'partnerships' with Montevideo (movie project), NoStarch Press (book  
distribution), and with the Uni-Verse consortium.
Such partnerships I treat very seriously, and demand a significant  
portion of my time. :)

What you probably discuss here won't be as far stretching as this...  
but looks more like what I usually call the "Blender Network", which  
could be called 'partnership programme' too, aimed at facilitating  
third parties to get into business with Blender.

What we can do for professionals is;

- good coverage of their offering on our website (like the current  
professionals section)

- a listing of all opportunities with Blender we know, which can range  
from book publishing (could be partnering with BF), training services  
(we have a bf-education board for that), to tips & ideas for setting up  
own development/art services.

- a public market place where developers/artists can offer services or  
companies can put up calls for contributions. This was discussed on the  
conference too, we need a way to verify validity of offerings. A  
gallery/voting system I don't like a lot, that's too easy to abuse.  
Three ideas to ensure quality of this market place are:
1) Get a small active moderators board who review personally each  
submission
2) Demand submissions to have at least a public website that clearly  
describes the business (including personal data, contact address,  
evidence of past work).
3) Make a long and detailed form online for submissions, to prevent  
idiots to fill it in, and to illustrate to the submitters we're very  
serious. (Check for example how to submit a partnership with IBM, Sun,  
SGI, etc).

- A closed forum, only accessible for partnership members to discuss  
issues

- I think we shouldn't ask for a membership fee (IBM/Sun/SGI/etc don't  
do it either). If "Blender Network" partners like to know who's really  
good for their services, they can send a private mail to the  
moderators, and that can be replied fair & straightforward based on  
their information. When the network grows out of simple control, this  
can be reviewed of course. :)

-Ton-


On 2 Jan, 2006, at 22:01, Pierre-Luc Auclair wrote:

> I was also forgetting... as for Ton saying he doesn't wanna get into  
> this well that's no problem. I bet he has more cats to whip but to  
> work on partnerships (which is the responsibility [I guess] of  
> Marketing).
>
> Talking about responsibility, it would be good to write a doc on who  
> decides what.
>
> And related to that, I feel big decisions should restrain to the  
> Marketing group. Let's not make a plebiscite on every decision we  
> make, it's the best way to lose focus we'll have established first and  
> make everything fall apart.
>
> Pierre-Luc
> _______________________________________________
> Bf-marketing mailing list
> Bf-marketing at blender.org
> http://projects.blender.org/mailman/listinfo/bf-marketing
>
>
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Ton Roosendaal  Blender Foundation ton at blender.org  
http://www.blender.org