[Bf-education] Need feedback on publisher strategy

[Ton Roosendaal]

Hi,

The trick is in the word "acknowledged by BF". That way BF has right to  
approve on reviewers.

-Ton-

On 9 Apr, 2008, at 5:47, Ben Hodges wrote:

> Hello,
>
> Looks like a good proposal to me.  One stumbling point, however, may be
> in the selection of
> the three people to act as a first "quality check" or initial review.
> There are certainly plenty of
> people out there for this but you would want to make sure they didn't
> have any conflicts of
> interest or involvement in the book.
>
> Just a thought,
> Ben
>
> Ton Roosendaal wrote:
>> Hi,
>>
>> Recently I've been contacted by Elsevier and Wiley (again) about deals
>> they want to make to get official endorsements for their book.
>>
>> I am still trying to get feedback on what fair deals we can make with
>> our Blender brand and official endorsements. To prevent arbitrary
>> ruling we should have a standard offering for every publisher, for at
>> least the next few years. Here's a proposal:
>>
>> 1) First goal is to get Blender authors professionally involved, and
>> stimulate having good Blender books published. For that we can set up  
>> a
>> quality check.
>>
>> - The publisher or author finds three people in the Blender artist
>> community, acknowledged by the Blender Foundation and not being the
>> author(s), who will endorse the book. They've each had a preview copy
>> of the book for review.
>>
>> 2) A second goal can be to make the books available with a discount to
>> the official blender.org shop. This discount should allow a  
>> substantial
>> amount - minimum 50% - of sales to go to Blender support.
>>
>> - The publisher offers us 60% discount on the official retail price.
>> (50% discount of the retail price is a standard retail offering, note
>> that Amazon gives 35-40% discount to its clients already).
>> - We can purchase books in small batches (but minimum 100 copies), and
>> have right of return.
>> - If publisher wants, can agree on minimum eshop sales price of 80% of
>> retail price.
>>
>> 3) If the above can be achieved, we can provide the publisher with:
>>
>> - The right to put the Blender logo (small, as secondary item) on the
>> cover.
>> - The right to publish the statement "Official Blender Foundation
>> Approved" (on cover, etc).
>> - My cooperation on joint press releases or other PR (which can be  
>> done
>> via email).
>>
>> Note: Unless the book was co-produced or written by myself, I won't
>> write forewords anymore!
>>
>> What do you think, fair?
>>
>> -Ton-
>>
>> ---------------------------------------------------------------------- 
>> --
>> --
>> Ton Roosendaal  Blender Foundation ton at blender.org
>> http://www.blender.org
>>
>> _______________________________________________
>> Bf-education mailing list
>> Bf-education at blender.org
>> http://lists.blender.org/mailman/listinfo/bf-education
>>
>>
>
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------------------------------------------------------------------------ 
--
Ton Roosendaal  Blender Foundation ton at blender.org  
http://www.blender.org