[Bf-committers] Gooseberry - the open animation film, why it matters

B Powell smalldog00 at gmail.com
Fri Mar 28 16:52:22 CET 2014


Great Email Ton! That makes me think of this open movie project in a hole
new way.


On Fri, Mar 28, 2014 at 8:39 AM, Ton Roosendaal <ton at blender.org> wrote:

> Hi all,
>
> I can't express enough how important this Gooseberry project is, for me
> personally and for a lot of people out there. There are so many solutions
> for urgent issues coming together in Gooseberry - it is really mind-blowing
> sometimes.
>
> This is what Gooseberry is for me:
>
> - Open Movies as a Blender development model.
> Open Source software works very well as in-house software, as an ongoing
> flexible development process. This is opposite to commercial programs,
> these have a more distinct product life cycle.
> Imagine: Gooseberry is going to be an 18 month animation-studio
> simulation! With so many wonderful technical-creative challenges to solve,
> and we can all be part of it.
>
> - Raise the bar - make a feature animation film.
> Every animator or artist who has done a couple of shorts before,
> understands the excitement of the prospect doing a feature animation film
> once. It's really a different medium, it's a new technical and creative
> challenge - risky but rewarding. It's also a medium that brings you a new
> and massive audience. This would be the ultimate advertisement for Blender
> as well as for FOSS in general.
>
> - Investigate using Cloud services and features for open source projects
> Software is moving into the cloud, Adobe and Autodesk work hard on it.
> They present this as "benefit for the users" but they actually just pull up
> an Iron Curtain to safely hide their software behind. No more piracy, no
> reverse engineering... total control!
> I don't want to wait for us to lose this fight. We can find out ourselves
> what the real user benefits are, but in openness and by truly respecting
> user freedom. The Gooseberry teams will use Cloud, for sharing and
> collaboration. With you too!
>
> - Building the world's largest free/open 3d content & education repository
> We shouldn't underestimate how much importance the open movies and the
> open game had for education and training. Not only for its free data, but
> especially for the tutorials, the making-of videos, the training dvds we
> made with these teams. This massive dataset should be kept around, renewed
> but also be kept updated and working.
>
> - New business model for Blender Institute and Foundation
> We can't keep selling paper and plastic with open/free data forever...
> that did a lot for us, helped Blender to grow, hire developers and do big
> projects. But the revenues are going down. Having a pile of DVDs is nice on
> your bookshelf, but not to actually use. Online sharing - in the cloud - is
> a much better solution for the data.
> I believe in a future for subscription models for cool
> content/training/data/services. Especially if that enables us to become a
> media producer ourselves!
>
> - Occupy Bay Area, Occupy Hollywood?
> There's a real growing unrest out there about how a few greedy people
> control this business -  making their billions - while others lose jobs in
> the same week their company has won an Oscar. Yep, Mark Z. buys another toy
> for billions, which he makes by selling our digital lives. And we nerds
> just line up for yet another Marvel super hero movie again. Meanwhile the
> powers that be prepare for a segregated internet - with fast and "free"
> commercial channels - and a slow, expensive one for the remains of the open
> internet we loved.
>
> I'm not fit for politics, nor do I feel much like protesting or mud
> slinging. I'm a maker - I'm interested in finding solutions together and
> doing experiments with taking back control over our digital lives, our
> media, and especially get back ownership as creative people again - and
> make a decent living with it.
>
> So that's Gooseberry for me. An experiment, but with potential impact!
>
> I know there's some skepticism out there, about the project concept and
> about the slow funding start. But well - we're learning, and we're
> developing well to get the message and the website to work optimally. It's
> also inventing something new, and that you can only do by trying it.
>
> Key is that I'm having a vision, and the guts to live by that vision. I'm
> not lead by polls, not by common opinions or what others think might be
> more successful. I'm also not a billionaire. Not a movie star. It's just me
> :) And one thing for sure, I cannot do this alone.
>
> http://cloud.blender.org/gooseberry/
>
> Thanks,
>
> -Ton-
>
> --------------------------------------------------------
> Ton Roosendaal  -  ton at blender.org   -   www.blender.org
> Chairman Blender Foundation - Producer Blender Institute
> Entrepotdok 57A  -  1018AD Amsterdam  -  The Netherlands
>
>
>
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