[Uni-verse] Uni-Verse, logo & branding proposal

[Ton Roosendaal]

Hi all,

Find attached an adapted proposal with a better wording about the "USB 
plug" analogy, which only should serve as a mental model, not as an 
actual public statement. :)

I've also elaborated the target audience and the message for them.

(BTW: Paregos please help me, is this something communication/marketing 
experts can use as a briefing? :)



Reply to Gert's remarks;

> The discussion about what Uni-Verse constitutes is however rather hard 
> for me to understand. I often talk about the Uni-Verse system and mean
> all the software which is developed in the project and the use of  
> this software.
>
> Would this be against those guidelines? If so for what reason?

I'm just playing the role of the Marketing Department here. :)

What I propose are guidelines for communication to our general target 
audience; a message for third parties we like to activate to get 
involved. Presenting a "Uni-Verse system" to them presumes this is a 
single product offering we make make, which confuses too much. The word 
"Platform" is abused a lot too in marketing, but it's a better 
description of the actual offering we make.

What I clearly read in the EU reviewers report is that they miss a key 
message and offering to an interested audience. Our offering should not 
be to invite third parties to "get the Uni-Verse system", but to accept 
the *product* Verse as a standard, by offering them as entry point one 
of the components in the Uni-Verse platform.

For example; for the tools market we need to get Adobe or Macromedia 
interested, or Discreet or Alias.

As a result of this Uni-Verse Consortium, we can aim for to be ready to 
get the "product" Verse accepted as a future standard, and invite third 
parties to re-use and extend the "platform" of Verse-enabled products.
This is - for me - a quite clear distinction, and I think will be 
welcomed by the reviewers as our exploitation offer a lot.

-Ton-


>
> Otherwise it seems to me that all other software developed in the 
> project than Verse is neglected.
> Verse is indeed an important part but not the only essential part.
>
> The USB part in the text also has to be clarified as mentioned earlier.
>
> Best Regards
> Gert



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Ton Roosendaal  Blender Foundation ton at blender.org  
http://www.blender.org